Supply Chain Guide

What Is Supply Chain Simulation?
Test the Network Design Before You Commit

An optimizer tells you what your network should be. A supply chain simulation tells you whether that design holds up against variable demand, late suppliers and long lead times. You can try both on sample networks in the Sandbox Networks tier.

When to use supply chain simulation

Simulation earns its place when the answer depends on timing, not just totals. Reach for it when:

If you’re still choosing among thousands of possible designs, start with optimization instead. How supply chain simulation works covers the mechanics, and the supply chain simulation software page covers what ReliaSim® does with it.

What simulation answers that optimization can’t

Network optimization answers one kind of question. Given a fixed set of choices, which combination is best? It decides which facilities open, which supplier serves which customer and how much moves on each lane, and it returns the best decision under the model’s assumptions.

Those assumptions are where the gaps are. Optimization usually works from averaged annual or monthly demand and assumes capacity is fully usable. It has no view of time. A 75% service rate might mean a steady 75%, or 100% for 270 days and 0% for 90. A discrete-event simulation can tell those apart, because it runs the network forward through time.

Demand that isn’t an average

Day-to-day demand swings, stochastic lead times and supplier reliability all go into the run. The simulation tests the design against the variation the optimizer averaged away.

When service fails, not just how often

Fill rate and lead time come out of the run shipment by shipment. A design that stocks out for a month shows up before you commit to it.

How stock actually moves

Inventory draws down and replenishes at every site over the run, so you can see whether a DC drains faster than its supplier can refill it.

What optimization answers that simulation can’t

A simulation evaluates the design you give it. It doesn’t search the alternatives for the best one. Ask a simulator how many DCs you need and it can only tell you how the configuration you entered performs. That’s why a well-run network design project uses both. Optimize to find the candidate design, then simulate it to check that it holds up under realistic variation. Supply chain network optimization explained covers the math and the classic problem types.

Which tool for which question

If you’re askingUse
What’s the optimal X, given these constraints?Optimization
How many facilities do I need?Optimization
Where should DCs go if we started over?Greenfield design
What would happen if we tried X, with real variation over time?Simulation
Will this policy deliver 95% service under real demand variation?Simulation
How does safety stock behave over a month of stochastic demand?Simulation

Design, optimize, simulate and prove on one model

Most network tools stop at optimization. Here every step works on one model, edited in place, so there’s no import and export between tools and no second copy to drift out of date.

  1. Design the network. Lay out suppliers, plants, DCs, customers and lanes as a graph. Start from demand with greenfield siting, or from the footprint you already have.
  2. Optimize it. The optimizer (AMOS) solves for sourcing and footprint, covering facility location, flow paths, landed cost, capacity and site-count constraints. Tariffs and duties are a direct cost in that solve, not a separate module.
  3. Simulate it. The simulator (Supply Chain Builder) runs the optimized design as a discrete-event simulation on the same database, with stochastic lead times, supplier reliability and stockouts. The model the optimizer designed is the model the simulator tests.
  4. Prove it. When the executive committee asks whether it will work, the answer comes from the same model in the same tool. Data validation, base-case calibration and scenario analysis are part of the method rather than improvised for each project. How to know your supply chain model is right covers the validation step.

What you get from it

Greenfield vs brownfield network design

Greenfield design places facilities from scratch where demand clusters. Brownfield design starts from the sites you have and chooses which to keep, with some pinned open. Footprint rationalization asks the brownfield question of a larger network that grew over time. Greenfield, brownfield and footprint explains the difference and links a demo of each.

Two narrower questions have their own guides. Center of gravity analysis covers the siting method in plain terms, and how many distribution centers do you need? covers the count. Before trusting any scenario, validate the model against history.

What would happen if…

Each of these questions runs as a demo in the Sandbox Networks tier, in your browser, with no sign-up.

Network demos in the Sandbox

The Networks tier of the Sandbox runs sample models on our engines, and you watch the results in your browser. Each demo has its own page in the free supply chain simulator index, with what it shows and what to change. Each demo exercises one part of the method. For a supply chain study on your own network, talk to us.

Sandbox network demos

DemoExercisesWhat it shows
Simple Supply ChainSimulationSupplier to plant to customer, one SKU assembled from raw material.
Cookie ProductionSimulationA Nashville plant, 12 regional DCs and 36 retail customer zones, with randomized daily demand over a 30-day run.
Greenfield Design, USSiting189 demand points. The engine sites 2 to 8 DCs from scratch.
Brownfield Design, EUSiting142 demand points and 10 candidate DCs, with pinned and optional sites.
Tariff: Offshore vs. ReshoreOptimizationOffshore through the Port of LA against a Mexico reshore. Toggle the tariff and watch sourcing flip.
Coffee Co-pack DesignOptimizationWhether to sign a US co-pack contract, and at what fixed cost, across the range of diesel prices.
Safety Stock OptimizationOptimizationWhere in a three-tier network to hold safety stock, and how much, at a 95% Type-1 service level.
Three-Tier NetworkStructureSuppliers, two plants, two DCs and three regions.
DC PlacementStructureOne plant, candidate DCs and customers spread out.
Sketch your networkStructureA blank canvas. Add nodes and draw lanes to build your own shape.

A simulation run shows inventory over time at every site against its order point, and every shipment on the map. You can also replay the simulated shipments along their lanes.

Tariff scenarios

A tariff is a cost on a sourcing or lane arc, and the optimizer weighs duties as one input among many. The hard part is showing that the redesign holds up. Re-optimize under the new rates, then simulate the redesign on the same model before any capital moves. The tariff network redesign guide walks through it.

Where the model and the data live

ReliaSim is desktop software. Models are files on the modeler’s own machine, there’s no cloud service for the product to call, and model contents aren’t sent anywhere as telemetry. The public Sandbox uses sample data only. Security and deployment covers the questions IT usually asks.

Getting started

  1. Try the sample networks. Open the Networks tier and run the demo closest to your question.
  2. Write down the decision. One question, such as which DCs to keep or where to hold stock, makes a better first model than “model everything.”
  3. Gather what you already have. Sites, lanes, transit times and demand history are enough to start.
  4. Scope it with us. A supply chain study on your own network is set up as a project. How a ReliaSim project runs shows each step.

When a different tool fits better

Network simulation is built for strategic questions, such as what the footprint should be and whether it holds up. Some questions belong elsewhere.

Frequently asked questions

What is supply chain simulation?

Supply chain simulation runs a network forward through time. Orders arrive, inventory draws down and replenishes, shipments move and lead times vary. A discrete-event simulation lets service, inventory and lead time change day by day instead of collapsing into one averaged number.

What is the difference between supply chain simulation and optimization?

Optimization searches the decisions (which facilities open, which supplier serves which customer, what flows on each lane) and returns the best combination under its assumptions. Simulation runs one design, with variation, over time. Optimization finds the candidate design, and simulation checks whether it holds up.

Do I need both simulation and optimization?

For a network redesign, yes. Optimization works from averaged demand and fully usable capacity, so it can’t tell a steady 75% service rate from 100% for 270 days and 0% for 90. Optimize to find the candidate design, then simulate it on the same model.

What is the difference between greenfield and brownfield network design?

Greenfield sites facilities from scratch, starting from where demand is. Brownfield starts from the sites you have and decides which subset to keep open. In the Sandbox’s Brownfield Design, EU demo you pin the DCs that must stay open, mark others optional and set a target count, and no new locations are sited.

Does my network data leave my machine?

No. ReliaSim is desktop software. Models are files on the modeler’s machine, there’s no cloud service for the product to call, and model contents aren’t sent as telemetry. The public Sandbox runs sample data only.

Can I try supply chain simulation without installing anything?

Yes. The Networks tier of the Sandbox runs sample models in your browser, with no install. The Simple Supply Chain and Cookie Production demos show engine output, including inventory over time and a replay of simulated shipments.

Can you model tariff scenarios?

Yes. A tariff is a cost coefficient on a sourcing or lane arc. Re-optimize sourcing and footprint under the new duty rates, then simulate the redesign on the same model. The Sandbox’s Tariff: Offshore vs. Reshore demo compares sourcing offshore through the Port of LA with a Mexico reshore.

Run a network through 30 days of demand

Cookie Production has one plant, 12 regional DCs and 36 customer zones with randomized daily demand, run on the simulation engine with sample data.

Open Cookie Production →

Redesigning for new duty rates? Read the tariff network redesign guide.