ReliaSimby ChiAha™

Beat the Bullwhip

A supplier ships raw material to a plant. The plant makes product and trucks it to a big-box store. For nine days the store sells three times its usual amount. By the time the orders reach the plant, the rush has grown into a bigger wave, and the plant falls behind. That's the bullwhip.

You get one move. ReliaSim runs the supply chain for 200 days and scores the on-time fill rate: how much of what the store ordered arrived within the 5-day lead time. The obvious move isn't always the best one.

The bullwhip, explained

How it runs today: the baseline